The brief was to brand a super glue unlike no other it actually works very fast and can hold together broken objects and make them look brand new.

We all know the story of Humpty-Dumpty and how he sat on the wall and fell into a million pieces. The base story of the created brand position is that Humpty-Dumpty was put back together again after he had fallen from the wall. Only the strongest and most effective super glue had to be used and when he woke up he asked that the super glue be named

after him.